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| Paul Swydan | |
"We try to get to know everyone, like Cheers without the booze," Paul Swydan, owner of the Silver Unicorn Bookstore, Acton, Mass., told Boston.com in a piece headlined "How a 'die-hard Patriots fan' became a local bookshop owner."
Swydan, who is also an editor and writer primarily focused on sports, opened his bookshop in 2018 after the closure of the town's beloved Willow Books. "Entrepreneurship is in my blood," he said. "Both my parents and multiple other members of my family have owned their own businesses. So at some point in the summer of 2017, the idea of opening the store stuck in my head and stayed there. I ended up taking a boot camp on how to own a store that August, and I was on my way."
Swydan "believes bookstores--even more than other small businesses--are centering places for the community," Boston.com wrote, adding: "People can connect with one another during events or strike up a conversation while reaching for the spine of the same new novel. Swydan enjoys getting to know his customers over time, learning enough about them to recommend the perfect book."
"If I put a good book in someone's hands, and they get excited about it, there's no better feeling," he said.