Entrepreneur Ashleigh Coaxum has opened the Paper Herald, a 1,000-square-foot store selling a mix of paper products, stationery and books, in Baltimore, Md., the Baltimore Fishbowl reported. Though the store's focus is on stationery and related items, Coaxum carries a curated selection of books pertaining to things like Baltimore history, creativity, wellness and self-care.
Located in Baltimore's Mt. Vernon neighborhood, the Paper Herald resides in a space that once housed a laundromat. Coaxum chose the spot because it was "quaint and in a great neighborhood and walkable for customers." The neighborhood is home to a mix of professionals, college students and long-time residents, and Coaxum plans to adjust her inventory to their tastes as time goes on. She'll even have a suggestion box for customers to use.
"I wanted to provide an oasis of sorts," Coaxum told the Fishbowl, "a place that they could come and relax and find resources that would help them through their daily life."