B&N's Sterling Publishing Rebrands as Union Square & Co.

Sterling Publishing, Barnes & Noble's publishing arm, is rebranding itself and will now consist chiefly of Union Square & Co., a subsidiary that will focus on "talent-driven publishing for adults and children," and encompass books, calendars, stationery and games. Union Square's first titles will appear this spring and a full list in the fall. The company has headquarters in the Barnes & Noble flagship store on Union Square in New York City.

The imprints include Union Square & Co., focused on adult titles; Union Square Kids; Sterling Ethos, highlighting mind, body and spirit titles; Puzzlewright Press, focused on all kinds of puzzles; Flash Kids, which publishes workbooks and flash cards; and Hearst Books, using brand names of Hearst magazines.

Among Union Square's first adult titles are Wolf Den, the first book in Elodie Harper's historical fiction trilogy of the same name; an empowerment journal from Peloton head instructor Robin Arzon; a cookbook by Dan Pelosi; and a decorating book by HGTV Design Star's Carmeon Hamilton.

Union Square Kids fall titles include Graveyard Girls, a five-book middle-grade series by Lisi Harrison and Daniel Kraus; Wait for Me by Sara Shepard; Nothing Interesting Ever Happens to Ethan Fairmont by Nick Brooks; and the debut picture book, How to Eat a Book by Mrs. & Mr. MacLeod.

Emily Meehan, who joined the company a year ago as chief creative officer and publisher, said, "Behind each Union Square & Co. title is a focus on quality, curation, entertainment, distinction and change, as well as the collaborative spirit to help authors realize their visions. Our goal is to create beautiful books with a point of view."

Powered by: Xtenit