"Do you know that only 13% of all family businesses make it to the third generation?" Bookshop Santa Cruz, Santa Cruz, Calif., asked in a Facebook post. "This month, Claire, Casey [Coonerty Protti]'s daughter and Neal [Coonerty]'s granddaughter, started as a seasonal employee at Bookshop. Although there is a long way to go before the next generation may take over, it's fun to have three generations of passionate booksellers work side by side. We are doing everything we can to ensure we'll be here for another 50 years."