360 Media Direct, the online marketing company with a background in the magazine industry, has launched Booksio, an online retailer of books and magazines that builds on Hummingbird Digital Media, the digital book and audiobook retailer it bought in 2020.
Booksio has more than 16 million titles available, including print books, digital books and magazines, as well as audiobooks. It will deliver digital books in EPUB or PDF formats that can be read using a web browser or the Booksio app, available for Apple and Android devices. The current Hummingbird app, My Must Readers, is being ended, and all customers will have their digital books available in their libraries at Booksio. Non-charitable organizations can partner with Booksio through branded storefronts and perks for employees or clients.
In addition, Booksio is offering a charitable donation feature. Every month, Booksio highlights one or two organizations as featured charities, which are promoted to the Booksio audience and receive 10% of all purchases for the month. Customers can also choose which charity benefits from their donation. Booksio has more than a hundred organizations to contribute to, a list that can be seen here.
Principal and co-founder Kelly Vucovich commented: "We wanted our values to drive Booksio's charitable giving. The list of charities we've brought together is passionate about both their work and the impact they're leaving on the world. They've made an enormous effort to make a difference, from providing a hot meal or working to overcome systemic inequalities."