This past Wednesday, Shelf Awareness sent our monthly pre-order e-blast to more than 900,000 of the country's best book readers. The e-blast went to 905,991 customers of 204 participating independent bookstores.
The mailing features eight upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, October 26. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the September pre-order e-blast, see this one from Betty's Books, Baker City, Ore.
The titles highlighted in the pre-order e-blast were:
The Light We Carry by Michelle Obama (Crown)
The World We Make by N.K. Jemisin (Orbit)
We Are the Light by Matthew Quick (Avid Reader)
Secluded Cabin Sleeps Six by Lisa Unger (Park Row)
A World of Curiosities by Louise Penny (Minotaur)
Surrender by Bono (Knopf)
The Pasta Queen by Nadia Caterina Munno (Gallery)
Number One Is Walking by Steve Martin, illus. by Harry Bliss (Celadon)
Marie Kondo's Kurashi at Home by Marie Kondo (Ten Speed)
Cursed by Marissa Meyer (Feiwel & Friends)
Scattered Showers by Rainbow Rowell (Wednesday Books)
