White Whale Bookstore, Pittsburgh, Pa., is now a Mindful Brewing Co. outpost, "serving their beer in our cafe daily from noon on (we still close at 7, unless there's an event)," the bookshop posted on Instagram recently. To launch this new chapter, White Whale hosted a First Pour with Mindful event last weekend, during which customers could buy a book and get a $1 beer.
The partnership between Mindful and White Whale began in 2021 when bookstore co-owners Jill and Adlai Yeomans "purchased the adjacent storefront to include more retail space and a cafe that serves coffee and pastries, including gluten-free goodies," Pittsburgh magazine reported. Mindful co-owner Dustin Jones grew up in the neighborhood, where his family has lived for more than three generations.
Zack Woods, marketing director and event coordinator for Mindful, said the two businesses are planning a collaboration beer that will be released in early 2023 and available only in the Bloomfield neighborhood, also known as Little Italy.
The White Whale team has full control over which products they offer from the brewery's full lineup, but they will work together to consider seasonality and what options may work best for the Little Italy location, Pittsburgh wrote.
"The White Whale Bookstore, cafe and taproom is a community staple and we will, of course, be working with the team to book both public and private events that suit the space and reflect our collaborative goals," Woods added.