Shelf Awareness Delivers Indie Pre-Order E-Blast

This past Wednesday, Shelf Awareness sent our monthly pre-order e-blast to more than 900,000 of the country's best book readers. The e-blast went to 921,062 customers of 213 participating independent bookstores.

The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.

The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, January 25. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.

For a sample of the December pre-order e-blast, see this one from Rivendell Books & Baubles, Broken Arrow, Okla.

The titles highlighted in the pre-order e-blast were:

Every Man a King: A King Oliver Novel by Walter Mosley (Mulholland)
The Exceptions: Nancy Hopkins, MIT, and the Fight for Women in Science by Kate Zernike (Scribner)
The Crane Husband by Kelly Barnhill (Tordotcom)
Enchantment: Awakening Wonder in an Anxious Age by Katherine May (Riverhead)
Veganistan: A Vegan Tour of the Middle East & Beyond by Sally Butcher, photos by Yuki Sugiura (Interlink)
I Have Some Questions for You by Rebecca Makkai (Viking)
B.F.F.: A Memoir of Friendship Lost and Found by Christie Tate (Avid Reader)
Victory City by Salman Rushdie (Random House)
The Cradle of Ice by James Rollins (Tor)
She Is a Haunting by Trang Thanh Tran (Bloomsbury)
The Island by Natasha Preston (Delacorte)

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