Purple Fern Bookstore has opened in Eldorado, N.Mex., the Santa Fe New Mexican reported.
Owner Laura Slowinski and her sons Kody and Fischer Young carry predominantly new books with a focus on contemporary fiction, mysteries and thrillers. History titles are also available and there is a large selection of manga. The store has an open interior with upholstered armchairs and customers are invited to sit, read, and hang out.
Slowinski and her family are the owners of a shipping business in Eldorado called Quik Send Express. They experimented with carrying a small selection of books at Quik Send and were inspired to open a bookstore after seeing how popular they were.
"We couldn't keep books on the shelves," Kody Young told the New Mexican. They knew they had to open a bookstore, and so far "the response has been amazing. We try to carry something for everyone."
Slowinski also owns and operates an online bookstore called Wildman's Books.