W.W. Norton will handle print and digital distribution in the U.S. and some international markets for The Experiment Publishing, effective January 1.
Founded in 2008 by Matthew Lore and Peter Burri, The Experiment publishes a range of nonfiction and children's storybooks with a teaching mission. It has published more than 460 books and is distributed in Canada by the University of Toronto Press (sold in Canada by the Canadian Manda Group), in the U.K. by Melia Publishing Services, and in Australia and New Zealand by Affirm Press.
Publisher Matthew Lore said, "My colleagues and I feel fortunate that our books will be sold by W.W. Norton's storied sales team, not least Norton's director of trade sales, Steven Pace, with whom we worked in our first six years as a Workman distribution client. The work of other independent publishers inspired me to embark on The Experiment 15 years ago. As the largest and oldest independent, employee-owned publisher in the U.S., Norton is the standard-bearer among independents. We look forward to the prospect of a long and successful partnership with them on our U.S. sales and distribution."
Steven Pace added: "With its distinctive, thoughtfully curated list, dedicated to enhancing reader experiences, and its mission to 'enlighten, empower, and entertain,' The Experiment calls to mind some key aspects of Norton's own publishing program for adult and young readers. We are excited to work hand in hand with The Experiment to introduce its full range of titles to the marketplace."