This month, the Independent Book Publishers Association is encouraging readers to "Fall into Indie Books at Indie Bookstores" through a social media campaign that aims "to demonstrate the important ties between independent publishers and independent bookstores." Each day of September, the association is picking one person to win $50 to spend at their favorite indie bookstore, meaning there will be 30 winners overall. To qualify, readers need to visit a bookstore, post a pic on Instagram, and tag @ibpalovesindies, the bookstore, and #FallintoIndieBooks.
IBPA noted that "as a best practice, IBPA encourages our members to make their books available via multiple retail outlets and include buy buttons inclusive of indie bookstores, and/or bookshop.org, and/or indiebound.org.... Together let's get readers to Fall into Indie Books at Indie Bookstores, show Indie Bookstores some love, and promote wonderful books from Indie Publishers!"
This is the IBPA's second annual "Fall into Indie Books at Indie Bookstores" campaign.