If social media posts from indie booksellers were any indication, Plaid Friday made a notable impression as a Black Friday alternative and a Small Business Saturday prelude. Several indie bookstores across the U.S. celebrated Plaid Friday, including The Baker's Bookshoppe, Mount Joy, Pa., which advised: "Leave the Black Friday crowds at the mall and the big box stores. Celebrate Plaid Friday this year by shopping local."
Among the indies donning the plaid this year were:
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| At Rakestraw Books | |
Rakestraw Books, Danville, Calif.: "Happy Plaid Friday!"
Bodacious Bookstore and Café, Pensacola, Fla.: "It's PLAID FRIDAY! We're wearing plaid and encouraging all our customers to do the same while shopping local on this typically big box shopping holiday. All our downtown neighbors are offering some great deals alongside us. Come celebrate the holiday season with us!"
Pageturners Bookstore, Indianola, Iowa: "It's here! Plaid Friday! For each piece of plaid you wear you get 20% off that many items. Wear 5 pieces of plaid get 5 items 20% off! 10 am to 5 pm!"
Stories Like Me, Pittsburgh, Pa.: "Happy Plaid Friday!! Today, we celebrate independent businesses while wearing plaid (or, if you're one of our dragons, the Campbell Tartan)."
2 Dandelions Bookshop, Brighton, Mich.: "A hearty and appreciative THANK YOU to all who chose to spend some time shopping in a laid back, comfortable environment on this Plaid Friday. Now, we rest for a few hours before the rest of the world shops small tomorrow!"
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| At Pages: A Bookstore, Manhattan Beach, Calif. | |
Chapter2 Books, Hudson, Wis.: "It's PLAID Friday here at BackRoom Vintage and Chapter2Books Hudson. Wear plaid today and receive 15% off new books."
Paper Pages Bookstore, Crescent, Okla.: "THANK YOU ALL for coming out this weekend for Plaid Friday and Small Business Saturday and well, for all the days before.... We appreciate your business, your support, and allowing us to be a small part of your life."
The Book Dragon Shop, Staunton, Va.: "Thank you to everyone who made our first Plaid Friday at the bookstore a success! Your love for books and support means the world to us. It was great to see everyone who came in. It means so much to us that you chose to shop with us and support our small business. Here's to many more cozy reading days ahead!"