PRH Sales Changes: Andy Dudley, Kim Shannon Promoted

Major changes in sales at Penguin Random House:

Andy Dudley

Andy Dudley has been promoted to v-p, group sales director, Penguin Publishing Group, and will focus solely on this group's imprints, leading sales strategy, and developing cross-channel initiatives to maximize sales. He joined Penguin in 2007 as an author tour coordinator, and has worked in both physical storefront and digital sales. In 2016, he was named imprint sales director for Avery Tarcher Perigee, Berkley, Dutton, and Putnam. In 2019, he was promoted to v-p, imprint sales director, and shifted his imprint responsibilities to Penguin Press, Portfolio, Riverhead, Viking and Penguin Books.

PRH chief revenue officer Jaci Updike said that Dudley "has contributed to countless bestseller campaigns across a wide range of categories, and has helped launch some of our most important new voices and repeat bestsellers. He is a brilliant consensus builder, with an engaging talent for listening closely to internal stakeholders, and crafting strategies that empower his sales colleagues to develop and to execute innovative strategies for sales growth. His leadership style is perfectly suited to the highly diverse and autonomous imprints of Penguin, and his keen ability to identify bestseller potential in the early stages of publication planning will now help the entire array of Penguin imprints deliver future sales growth."

In a related shift, Jennifer Trzaska, v-p, imprint sales director, for Avery, Berkley, Dutton, and Putnam, will be adding Riverhead, Viking, and Penguin Books to her current portfolio of imprints. She joined the company in 2005 has held a variety of national accounts positions, including several years with the Knopf Doubleday team. Updike said that Trzaska has "a terrific talent for transforming and synthesizing the hopes and goals of publishing into powerful sales campaigns that deliver maximum results."

Colleen Kurzbach, senior director, title management, now has a sole focus on supporting the Penguin Publishing Group.

Kim Shannon

Meanwhile, at the Knopf Doubleday Group, Kim Shannon has been promoted to executive v-p, adult retail & education, and director, Knopf Doubleday sales strategy. In her newly expanded role, she will oversee sales objectives and initiatives for Knopf Doubleday, in addition to her current responsibilities.

Shannon joined the company in 2003, selling Crown and Clarkson Potter to Borders. Since then, she has held a variety of leadership positions, and her current portfolio of responsibilities include oversight of adult national accounts, field sales to independent booksellers, education sales and marketing, and Penguin Random House Publisher Services sales.

Updike said that Shannon's "singular expertise across sales channels and categories make her the perfect candidate to help Knopf Doubleday achieve its future goals, among them, significant growth at storefront retail, as well as in the cooking category, and for a deep and storied backlist."

Orlene Gabrino, director, title management, Knopf Doubleday Group, will be moving to Shannon's team, once again focusing exclusively on Knopf Doubleday.

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