 |
|
| Chris Bauerle | |
Chris Bauerle has joined Highlights in the newly created position of v-p, general manager, books and consumer products. As part of the company's aim to expand its presence in retail, Bauerle will oversee the Highlights book publishing business and will lead market strategies for the company's expansion into consumer products.
Bauerle was most recently executive v-p of sales and marketing at Insights Editions and earlier was v-p of sales and marketing at Sourcebooks, where he worked more than 10 years.
Mary-Alice Moore, executive v-p, business strategy and product development at Highlights, called Bauerle "a changemaker with an impressive track record of driving sales and growing businesses. His passion for kids' publishing, combined with his data-driven approach to decision-making, is perfect for the Highlights brand, which reaches millions of kids across multiple products, experiences, and touchpoints."
Bauerle said, "I absolutely love kids' books, kids publishing, and the amazing customers, buyers, authors, illustrators, booksellers, librarians, and media that make the magic happen for children and families. I'm thrilled to join Highlights where 'children are the world's most important people,' and a team that is dedicated to creating publications and experiences that foster curiosity, creativity, caring, and confidence."