A New Dawn at Shelf Awareness

We conclude today's issue with a general announcement.

Since our founding in 2005, we at Shelf Awareness have aimed to maintain the highest writing standards. In our stories, there's a verb in every sentence, no split infinitives, all words spelled correctly, possibly confusing acronyms spelled out at least with the first usage, accuracy preferred over a striking but misleading phrase, hackneyed words or overused buzzwords avoided, precise-but-sometimes-awkward adjectival phrases hyphenated, punctuation respected. We aim to communicate clearly--and sometimes elegantly. In addition, we want to create an oasis of verbal calm and clarity that shows our respect for language, which, after all, forms the basis of what we all love: the prose and poetry in books.

We have noticed with some alarm changes in journalistic style that have come with the growth of the internet and social media. One by one, it seems, longtime journals, magazines, and newspapers with dependable, solid writing and reporting have let their standards slip, writing stories and headlines that often seem more about clickbait and cheaply luring the reader in than about the dissemination of news and letting the facts stand on their own. We feel like the last people on the deck of the Titanic. The situation causes us great pain and anguish, but after much discussion and debate, we have decided that if U cant beat em, join em! :)

Tomorrow we will unveil the new Shelf Awareness, to be known now as Hyper Awareness +. (That's a plus symbol, not the word!) Y? Well, Y not?! We'll show you that we can be boss/rad/cool/hip/sick (depending on how old U R, take UR pik.) we can not punctuate with the best of them its gonna be great! look for lots of pictures, barely any text, huge type, and many many links. so many links. #liberatedfromcopyeditors #freetospelrong #forkgrammer! --John Mutter

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