This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 960,000 of the country's best book readers. The e-blast went to 960,192 customers of 246 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, April 24. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the March pre-order e-blast, see this one from Mountain Shire Books & Gifts, Winter Park, Colo.
The titles highlighted in the pre-order e-blast were:
Lies & Weddings by Kevin Kwan (Doubleday)
Can't Spell Treason Without Tea by Rebecca Thorne (Bramble)
Ministry of Time by Kaliane Bradley (Avid Reader)
Long Island by Colm Tóibín (Scribner)
This Strange Eventful History by Claire Messud (Norton)
Last Murder at the End of the World by Stuart Turton (Sourcebooks)
One Perfect Couple by Ruth Ware(Gallery/Scout)
Situation Room by George Stephanopoulos (Grand Central)
Bits & Pieces by Whoopi Goldberg (Blackstone)
One and Only Family by Katherine Applegate (HarperCollins)
Dare by Natasha Preston (Delacorte)
