This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 970,000 of the country's best book readers. The e-blast went to 970,499 customers of 250 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, May 29. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the April pre-order e-blast, see this one from Chevalier's Books, Los Angeles, Calif.
The titles highlighted in the pre-order e-blast were:
Children of Anguish and Anarchy by Tomi Adeyemi (Holt)
Swan Song by Elin Hilderbrand (Little, Brown)
Hip-Hop Is History by Questlove (Auwa/FSG)
The Midnight Feast by Lucy Foley (Morrow)
Fire Exit by Morgan Talty (Tin House)
Traveling: On the Path of Joni Mitchell by Ann Powers (Dey Street)
Swift River by Essie Chambers (S&S)
Not in Love by Ali Hazelwood (Berkley)
The Art and Science of Connection by Kalsey Killam (HarperOne)
Parade by Rachel Cusk (FSG)
Roswell Johnson Saves the World by Chris Colfer (Little, Brown)
