Wibke Grutjen has been named senior v-p, global chief marketing and communications officer, for Simon & Schuster, effective August 5. She will also be a member of S&S's executive committee. She has been chief marketing officer of Hachette Book Group since 2019.
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| Wibke Grutjen | |
Grutjen started her career in the U.K. as an editor of ARTbibliographies Modern. After moving to the U.S. in 2003, she worked in TV production for WETA, ABC News, and the History Channel. In 2007, she joined Penguin UK as head of business information, and in 2010 she joined the digital marketing department at Macmillan Publishers in New York, ultimately rising to v-p, digital marketing.
S&S president and CEO Jonathan Karp said that Grutjen's "international background in media and marketing makes her an ideal choice for this new position, which will combine our corporate marketing and communications teams to establish a more unified approach to our messaging on behalf of our authors and their books throughout the world. Wibke possesses the vision, experience, acuity, and skill to lead Simon & Schuster's superb marketing and communications departments through an increasingly sophisticated landscape of data analytics, artificial intelligence, e-commerce, targeted advertising, social media, and public relations."
Grutjen said, "I have watched with admiration [S&S's] dynamic approach to delivering impactful multi-channel marketing campaigns and reaching consumers for their authors, while boldly pursuing innovation in a time of transition for their company and our industry. I look forward to working with them to take their stellar record of accomplishment to even greater levels."