This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 915,000 of the country's best book readers. The e-blast went to 916,511 customers of 257 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, August 28. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the July pre-order e-blast, see this one from Dragonfly Books, Decorah, Iowa.
The titles highlighted in the pre-order e-blast were:
Intermezzo by Sall Rooney (FSG)
Atlas Obscura: Wild Life by Atlas Obscura (Workman)
Somewhere Beyond the Sea by TJ Klune (Tor)
Tell Me Everything by Elizabeth Strout (Random House)
Entitlement by Rumaan Alam (Riverhead)
Sky Full of Elephants by Ceba Campbell (Simon & Schuster)
We Solve Murders by Richard Osman (Pamela Dorman)
Connie by Connie Chung (Grand Central Publishing)
Does This Taste Funny?: Recipes Our Family Loves by Stephen Colbert (Celadon)
Impossible Creatures by Katherine Rundell (Knopf Books for Young Readers)
Gracie Under the Waves by Linda Sue Park (Allida)
