Kristin Fassler is joining the Random House Publishing Group as senior v-p, director of marketing strategy and engagement, effective October 7.
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| Kristin Fassler | |
She has nearly 30 years of experience in marketing, sales, partnership development, and sales marketing, including at HarperCollins, the Lyons Press, Abrams, and Publishers Weekly. From 2004 to 2018, she worked at Random House as the Borders Group sales rep, then became deputy director of marketing for the BDD imprints, eventually becoming v-p of marketing. In 2018, she joined Atria, but then returned to Penguin Random House in 2020 to create the first integrated marketing team at the Knopf Doubleday Publishing Group, aligning frontlist and backlist marketing with analytics, consumer insights, and creative services.
In a message to staff, Sanyu Dillon, president of the Random House Publishing Group, called Fassler "truly one of the sharpest marketing minds I've had the pleasure of working with. She consistently drives fresh, creative, and data-driven strategies to engage readers. Whether leveraging emerging technologies, developing original advertising platforms, forming imaginative partnerships, or creating innovative influencer outreach programs, her ingenuity is unparalleled. I have always loved working with Kristin--with her boundless energy, terrific ideas, and genuine enthusiasm for our business."