Stephanie Fryling Named Senior V-P, Adult Retail Sales, at PRH

Stephanie Fryling

Stephanie Fryling has been appointed senior v-p, adult retail sales, at Penguin Random House, effective October 28. She joins the compay from Barnes & Noble, where she held a variety of leadership positions in her 12-year tenure, most recently as v-p, commercial strategy and category management. Fryling will oversee PRH's B&N, BAM, field sales, and client sales teams.

PRH chief revenue officer Jaci Updike, to whom Fryling will report, said, "Throughout her tenure at B&N, Stephanie has been a highly collaborative partner to the PRH, PRHPS, and DK publishing programs, across key categories and formats. She has demonstrated a deep understanding of the retail book market, and a strong ability to motivate teams to adapt quickly and successfully to a rapidly shifting marketplace. She has a proven track record of driving sales growth, and developing programs that build reader excitement for both frontlist and backlist."

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