Romance bookstore Lagg Bookstore is opening in Lehi, Utah, this weekend, the Lehi Free Press reported.
Located at 51 East Main St., Lagg ("Like a Good Girl") will carry a variety of romance sub-genres alongside plenty of sidelines like stickers, keychains, jewelry, clothing, and store-branded merchandise.
Co-owners Whitney Beckstead and Kara Allen, both teachers at American Fork High School in American Fork, Utah, plan to host midnight release parties, book club meetings, and other events. The store will also have space that community members can rent for their own private functions.
While working together, Allen and Beckstead learned they shared a passion for romance books, and roughly a year ago, they decided to open a romance bookstore together after attending an online book event.
"We both had an idea of getting to own a bookstore where we get to talk about what we are so excited about," Beckstead told the Lehi Free Press. "It didn’t feel like there was a physical space to do that, even though there are a lot of online spaces such as Bookstagram and BookTok. We both had in our minds that we wanted to have a physical creation of that space."
The co-owners will host a grand opening celebration from 10 a.m. to 7 p.m. Saturday.