AAP Sales: 8.5% Jump in August; Up 7.8% for Year to Date

Total net book sales in August in the U.S. rose 8.5%, to $1.65 billion, compared to August 2023, representing sales of 1,278 publishers and distributed clients as reported to the Association of American Publishers. For January through August, net book sales rose 7.8%, to $9.3 billion.

Net trade sales in August rose 13.4%, to $848.2 million, in part because of a 21.9% decrease in returns. Within trade print, hardback revenues rose 17.1%, to $297.4 million; paperbacks rose 6.7%, to $302 million; mass market fell 35.8%, to $8.6 million; and special bindings rose 3.6%, to $21.5 million. E-book revenues rose 6.1%, to $90.4 million.

Sales by category for August 2024:

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