Congratulations to An Unlikely Story, Plainville, Mass., which was named 2024 Retailer of the Year by the Retailers Association of Massachusetts and is owned by Diary of a Wimpy Kid author Jeff Kinney and his wife, Julie.
The award was presented last week at an association Awards of Excellence ceremony featuring a keynote by Massachusetts Governor Maura Healey, according to the Sun Chronicle. General manager Melissa Lavendier accepted the award, saying, "Our success stems from the heart of our mission: to create a space that connects people, fosters creativity, and celebrates community." Kinney spoke in a video.