Video: 'Luring Customers into Your Bookstore on a Cold Winter's Night'

Grand Gesture Books, Portland, Ore., featured some video advice on "luring customers into your bookstore on a cold winter's night," noting that "January can be such a slow time for a bookstore (or any small business, really), so maybe consider stopping by a business that you love and checking out their cute items? We have great books, great neighbors (@craftywonderland and @casestudycoffee), and great sales associates. Oh, and the best music taste out there, if we do say so ourselves!"

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