Mara Anastas, who has held senior publishing roles at Open Road Integrated Media, Simon & Schuster, and HarperCollins, has founded Muse Media, a consulting firm dedicated to "helping literary stakeholders maximize brand value, expand audiences, and secure sustainable revenue growth in an evolving marketplace."
Muse Media will partner with publishers, literary agencies, and estates to craft strategies that amplify the impact of authors and legacy works. By combining data-driven insights with creative marketing, licensing opportunities, and content monetization models, Muse Media intends to empower clients to thrive as the industry shifts from AI-driven trends to immersive storytelling and direct-to-consumer engagement.
"The literary world is at a crossroads," Anastas said. "Audiences crave connection, and legacy brands hold immense untapped potential. Muse Media exists to help stakeholders reimagine what's possible, whether revitalizing classic works, launching new voices, or leveraging digital platforms to turn stories into enduring cultural touchstones."
For more information, visit Muse Media's website or e-mail Mara Anastas.