Kim Lauber is joining Macmillan Publishers in the newly created role of senior v-p, consumer insights, marketing & analytics, effective May 19. Lauber has more than 20 years of publishing experience and has led marketing teams at multiple publishing houses, including Chronicle Books, Random House Children's Books, and most recently, as v-p of marketing at Abrams. At Macmillan, Lauber will lead the consumer insights, marketing, and analytics team and collaborate with divisional marketing and corporate shared services groups to drive Macmillan's strategic evolution in consumer engagement and insights and all aspects of data-focused performance marketing.
