This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 940,000 of the country's best book readers. The e-blast went to 942,520 customers of 265 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, May 28. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the April pre-order e-blast, see this one from West Side Stories, Purcellville, Va.
The titles highlighted in the pre-order e-blast were:
Bury Our Bones in the Midnight Soil by V.E. Schwab (Tor Books)
Flashlight by Susan Choi (Farrar, Straus & Giroux)
Atmosphere: A Love Story by Taylor Jenkins Reid (Ballantine Books)
Don't Let Him In by List Jewell (Atria)
Badlands (Nora Kelly) by Douglas Preston and Lincoln Child (Grand Central)
So Far Gone by Jess Walter (Harper)
The Listeners by Maggie Stiefvater (Viking)
The Ghostwriter by Julie Clark (Sourcebooks Landmark)
Murderland: Crime and Bloodlust in the Time of Serial Killers by Caroline Fraser (Penguin Press)
The Survivor Wants to Die at the End (They Both Die at the End #3) by Adam Silvera (Quill Tree Books)
Let Them Stare by Jonathan Van Ness (Storytide)