Bookshop's Andy Hunter on 'Stealing a Crumb from the Giant's Mouth'

"I don't quite have the hubris to think that we can take down the empire, but the great thing about what we're trying to do is you don't need to take down the empire to change the way bookstores are sustainable. Really all you have to do is steal a crumb from the giant's mouth and it will feed the entire ecosystem of small bookstores. You just have to make sure that there's still a space for them and they can defend themselves and that they are able to live in equilibrium. That's what I'm focused on now.

"In the beginning, people didn't think we could take 1% of their market share. Now we're at almost 2% of their market share. If we can get to 5% of their market share, that would be incredible for small bookstores."