Between the Covers Co., a mobile bookstore with a focus on romance and fantasy, made its debut May 10 in Asbury Park, N.J., the Asbury Park Press reported. Owner Alyssa Regan set up shop at Talula's Pizza in Asbury Park for a Mother's Day-themed grand opening celebration.
"At our core, we're a love letter to indie authors," Regan told the Asbury Park Press. "Especially BIPOC, LGBTQIA+, and other underrepresented creatives. Our mission is to uplift their stories and help readers find characters who look, love, and dream like they do." She said she also aims to support local businesses with her pop-ups.
Between the Covers Co. will return to Talula's for a Pride-focused event on May 31. Other scheduled appearances include a stop at a Drybar in Wall, N.J., in early June, and participation in the New Jersey Bookstore Crawl.