Julie Christopher has been named head of brand strategy at Abrams, a newly created position focused on developing strategic brand marketing initiatives for author brands and franchise properties.
 |
|
| Julie Christopher | |
Christopher has more than 15 years of brand and marketing strategy experience. Most recently, she was senior v-p, global marketing, at the Lumistella Company, home of The Elf on the Shelf franchise. Early in her career she worked at HarperCollins and Simon & Schuster, then took leadership roles at Entertainment One (eOne), part of Hasbro, where she led brand marketing for major entertainment properties, including Peppa Pig, PJ Masks, My Little Pony, Power Rangers, and Transformers in North America, Latin America, Australia, and New Zealand.
Melanie Chang, senior v-p, marketing, publicity, and corporate communications, said, "Julie's appointment reflects our commitment to pioneering new approaches in publishing. Through innovative brand strategy, we're positioning ourselves to expand market presence and deliver exceptional value to our stakeholders. Julie's expertise will help us set new standards for how publishers connect with audiences while fostering the creativity that drives content excellence."
Christopher said, "I'm incredibly excited to return to my publishing roots and combine my love of books with a passion for meaningful brand storytelling. This role creates the space to champion bold voices and build lasting identities that amplify Abrams' creative spirit--and spark connection far beyond the page."