Scholastic is combining its Trade Publishing, Book Fairs and Book Clubs into a new Children's Book Group, effective June 1. Sasha Quinton, who has been president, school reading events, becomes executive v-p and president of the Children's Book Group, adding Trade Publishing to her portfolio. The company said that she has led substantial gains in profitability across Book Clubs and Book Fairs, including record revenue per fair through a strong focus on kid-first marketing and merchandising.
In addition, Jackie De Leo is joining Scholastic Children's Book Group as publisher and chief merchant, a new position at the company. De Leo has more than 25 years of experience in the industry, most recently as chief merchandising officer at Barnes & Noble. She earlier held senior roles at Disney Book Group and Readerlink, among others.
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| Sasha Quinton | |
Scholastic president and CEO Peter Warwick said, "Scholastic's ability to work seamlessly across media, publishing and distribution has never been more important to maximizing the value of our IP and ensuring that the work of our authors and illustrators connects to readers. It's an exciting time for the company and we're eager for this next advancement of our content strategy, solidifying that Scholastic-published and produced stories and characters are part of children's lives generation after generation."
Quinton stated, "I am excited and honored to lead Scholastic's talented children's book publishing and distribution teams. Each of these groups is dedicated to reaching every child, as well as listening to what they want to read--an area in which Scholastic has unrivaled insight. Our new collaborative structure unlocks our potential to meet kids where they are--whether through book retailers, school-based fairs and clubs or on screens with our media peers. This will strengthen and maintain our leading position in children's publishing with an iconic backlist, while creating beloved new stories and characters the world has yet to meet."