Wendy Ceballos has been promoted to senior director, retail marketing & field sales at HarperCollins. She joined the company early last year in the newly created role of director, retail marketing. She had worked for 19 years as a bookseller at Third Place Books in Seattle, Wash., before joining Abrams as indie ambassador in 2017.
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HarperCollins noted that Ceballos "has brought a powerful combination of creativity and discipline to the way we partner with retailers to promote our books. Her strategic vision and leadership have established our new retail marketing team as a valued resource across the company. At the same time, Wendy has played a key role in shaping a dynamic field sales force, working closely with Kathy Faber to integrate many new reps into a cohesive and high-performing team.
"Drawing on her long experience as an independent bookseller, Wendy brings a service-minded, data-informed approach to supporting booksellers, ensuring they have what they need to thrive in a competitive marketplace. Under her direction, HarperCollins' retail marketing and field sales teams have doubled down on their support for bookseller events, participation in industry trade shows, customized retail marketing campaigns, and collaboration, led by Rio Cortez, with BIPOC-affiliated businesses."
In addition, Ceballos and her team rebooted the 2024 Fall Bookseller Preview and are taking it on the road this year, to New York and Seattle.