Penguin Random House has acquired Wonderbly, a U.K. publisher specializing in personalized gift books.
Wonderbly will operate independently within PRH, and co-founder and CEO Asi Sharabi will continue to lead the business. Wonderbly is headquartered in London and no changes are planned in that regard. Terms of the deal were not disclosed.
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"We're thrilled to welcome Wonderbly to Penguin Random House," said PRH CEO Nihar Malaviya. "Asi and the Wonderbly team have built a remarkable company at the intersection of storytelling, technology, and thoughtful giving. We are excited to support their continued growth and to learn from their dynamic, customer-centric approach."
Founded in 2013, Wonderbly is a certified B Corporation and has a catalog of more than 150 personalized children's and adult titles. It has sold more than 11 million books in over 140 countries. In 2021 it was acquired by Graphite Capital, a private equity firm, and in 2023 Wonderbly acquired Historic Newspapers, which publishes bespoke historical newspaper compilations.
Wonderbly was named Children's Publisher of the Year at the 2021 British Book Awards and was shortlisted for Children's Publisher of the Year and Publisher of the Year at the 2025 awards.
"Wonderbly has been one of the most wondrous adventures; built by an extraordinary team, powered by passionate customers, and fueled by a shared belief in the power of books to spark joy and human connection," said Sharabi. "We’re incredibly proud of the moments our stories have created for families around the world. As we join Penguin Random House, we're stepping into an exciting new chapter--one that gives us the platform to dream bigger, reach further, and create even more meaningful connections for and between readers everywhere."
"I have long admired what Asi and his team at Wonderbly have created, and I'm delighted we'll be joining forces," said DK CEO Paul Kelly, who was instrumental in bringing about the acquisition. "How they've redefined storytime for millions of children around the world is truly inspiring. We’re excited to support Wonderbly’s expansion into new genres and publishing models, and to help grow their already impressive international reach. By combining the strengths of DK and Penguin Random House with Wonderbly's exceptional direct-to-consumer capabilities, I'm confident we'll reach even more audiences and create even more book lovers than ever before."