Bookstore Romance Day has a GoFundMe campaign seeking to raise $5,000 to "help Bookstore Romance Day Continue & Grow." Billie Bloebaum noted, in part, "As Bookstore Romance Day has continued to grow, so have expenses and, unfortunately, donations and sponsorships have not increased accordingly. I don't want to decrease the amount of programming offered, nor do I want to have to start charging for event attendance, knowing that even $1 can be a barrier to attendance for many. I would also like to offer even more programming throughout the year, to increase the number of participating bookstores, to offer swag for bookstores to give away, and to implement some plans that have had to be kept on the back burner."
Donations will help fund "continued and expanded virtual programming, free admission for everyone to all virtual programming, outreach to bookstores and publishers, operating expenses such as postage, internet service, newsletter service, virtual events platform, etc."