Valerie Pierce has been promoted to v-p, independent sales and retail marketing, at Sourcbooks and will lead the company's in-house sales team dedicated to serving independent bookstores, which launched at the beginning of the year.
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| Valerie Pierce | |
Pierce was most recently executive director, retail marketing and creative services. During her 14 years at Sourcebooks, she has led the development of marketing strategies tailored to independent retail, crafting campaigns that celebrate each bookstore's unique identity while driving measurable growth. Her work paved the way for Sourcebooks' independent retail marketing program and was a driving force behind the launch of the in-house indie sales force.
Sourcebooks publisher and CEO Dominique Raccah said, "At Sourcebooks, we know that independent bookstores are essential cultural institutions and creative partners. Valerie has long understood the value of those relationships and helped us show up with intention, care, and impact. Her promotion is a powerful reflection of where we're going: a future grounded in deeper connection with booksellers and greater opportunity for our authors."
Paula Amendolara, senior v-p of sales at Sourcebooks, said, "Valerie laid the groundwork for how Sourcebooks partners with independent bookstores. She understands the individuality of each store, builds strong relationships with owners and frontline booksellers, and turns that knowledge into meaningful action. With Valerie in this role, we're better positioned than ever to support the work of indie booksellers and the readers they serve."
Pierce said, "We're at a defining moment for independent retail. Booksellers are expanding their reach, opening new stores, connecting more deeply with readers, and shaping what success looks like in our industry. I'm honored to lead this team and build on the powerful partnerships that have brought us here. I can't wait to see what we're going to accomplish together!"