On Wednesday, Shelf Awareness sent our new Kids & YA Pre-Order E-Blast to more than 200,000 of the country's best book readers. The e-blast went to 228,552 customers of 53 participating independent bookstores.
The mailing features four upcoming titles selected by Shelf Awareness editors and three advertised titles, one of which is a sponsored feature. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images, and promotional copy of their own.
The pre-order e-blasts are sent the second Wednesday of each month; the next will go out on August 13. This is a free service for indies. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
Ad spots are also available in the Kids & YA Pre-Order E-Blast. For more information contact sales@shelf-awareness.com for details.
For a sample of the July Kids & YA Pre-Order E-Blast, see this one from Breakwater Books, Guilford, Conn.
The titles highlighted in the pre-order e-blast were:
The Book of Dust: The Rose Field by Phillip Pullman (Knopf Books for Young Readers)
Scarlet Morning by ND Stevenson (Quill Tree Books)
Aggie and the Ghost by Matthew Forsythe (Paula Wiseman)
The Executioners Three by Susan Dennard (Tor Teen)