Cristina Cushing has joined Sourcebooks as director of sales strategy, a new position. She will lead overall sales strategy while overseeing the mass and special market channels. Most recently she was associate director of sales at Macmillan and earlier held executive adult trade positions at Barnes & Noble, Barnes & Noble College, and Books-A-Million.
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| Cristina Cushing | |
Over her 20-year career developing market-savvy sales strategies, Cushing is known, the company said, for thinking ahead of the curve and building agile approaches across retail channels. She's helped publishing teams scale books across channels, anticipate shifts in the market, and build momentum for authors over the long term.
Dominique Raccah, publisher and CEO of Sourcebooks, said, "Cristina brings the kind of entrepreneurial energy and innovative thinking that powers everything we do. She's a bold, mission-driven leader, and we're thrilled to have her join us as we expand what's possible for our authors, retail partners, and readers."
Paula Amendolara, senior v-p of sales, said, "Cristina is deeply engaged in understanding where readers and retailers are headed next. She's perfectly positioned to create innovative strategies that will deepen our retail partnerships and unlock exciting new opportunities for our authors."
Cushing said, "What inspires me most about Sourcebooks is how this team celebrates authors and readers. They're not afraid to challenge convention. There's real energy here. I'm excited to help shape what's next."