This past week, Shelf Awareness sent the Kids & YA Pre-Order E-Blast to nearly 240,000 of the country's best book readers. The e-blast went to 238,058 customers of 58 participating independent bookstores.
The mailing features four upcoming titles selected by Shelf Awareness editors and three advertised titles, one of which is a sponsored feature. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images, and promotional copy of their own.
The pre-order e-blasts are sent the second Wednesday of each month; the next will go out on Wednesday, September 10. This is a free service for indies. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
Ad spots are also available in the Kids & YA Pre-Order E-Blast. For more information contact sales@shelf-awareness.com for details.
For a sample of the August Kids & YA Pre-Order E-Blast, see this one from Vintage Books, Vancouver, Wash.
The titles highlighted in the pre-order e-blast were:
The Poisoned King by Katherine Rundell, illustrated by Ashley Mackenzie (Knopf)
Hansel & Gretel by Stephen King, illustrated by Maurice Sendak (HarperCollins)
Just Shine!: How to Be a Better You by Sonia Sotomayor, illustrated by Jacqueline Alcantara (Philomel)
Sisters in the Wind by Angeline Boulley (Holt Books for Young Readers)