This past week, Shelf Awareness sent our monthly pre-order e-blast to nearly 900,000 of the country's best book readers. The e-blast went to 896,958 customers of 272 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, September 24. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the August pre-order e-blast, see this one from Pages & Parcels, Potosi, Wis.
The titles highlighted in the pre-order e-blast were:
Joyride: A Memoir by Susan Orlean (Avid Reader/S&S)
Vagabond: A Memoir by Tim Curry (Grand Central)
Boleyn Traitor by Philippa Gregory (Morrow)
Remain: A Supernatural Love Story by Nicholas Sparks and & M. Night Shyamalan (Random House)
The Persian by David McCloskey (Norton)
The Proving Ground by Michael Connelly (Little, Brown)
Alchemy of Secrets by Stephanie Garber (Flatiron)
John Candy: A Life in Comedy by Paul Myers (House of Anansi)
Writing Creativity and Soul by Sue Monk Kidd (Knopf)
Never Ever After by Sue Lynn Tan (Little, Brown Books for Young Readers)
Hazelthorn by CG Drews (Feiwel & Friends)