Longtime Candlewick Press and Walker Books Group executive Tracy Miracle has formed a boutique publicity and marketing firm, Egypt Street PR & Literary, that will collaborate on promotional campaigns with writers, artists, publishers, and literacy organizations. The emphasis will be on a tailored approach to the distinct needs and audiences of its clients and to amplify recognition and awareness for their work.
 |
|
| Tracy Miracle | |
Miracle said, "I am excited to offer a really focused approach to promotional support, including earned media and influencer outreach and placement, event planning, strategic marketing consulting, and communications assistance. ESPR will specialize in supporting creatives with sustained outreach that builds profiles and gains visibility in crowded markets. I love the challenge of garnering and sustaining attention and boosting sales--but ultimately, the most fulfilling part of this new venture will be helping books and authors find their readers."
Miracle has more than 20 years of experience, most recently as v-p of publicity for Candlewick Press and the Walker Books Group. Her track record includes three Newbery Award-winning campaigns, multiple National Book Award honorees, and numerous New York Times bestsellers. She has managed global corporate communications, driven sales revenue and growth, increased market share for established authors and brands, and launched the careers of many new talents in children's and YA publishing.
Miracle has worked with authors and illustrators of all age ranges and formats, including Kate DiCamillo, Meg Medina, Oliver Jeffers, M.T. Anderson, Megan McDonald, Laura Amy Schlitz, Gregory Maguire, Matt Tavares, Maggie Tokuda-Hall, Sophie Blackall, Chris Van Dusen, Liz Kessler, and John Schu.
Egypt Street PR & Literary, based in Massachusetts, was named with a nod to the beloved classic The Miraculous Journey of Edward Tulane by Kate DiCamillo.