In a move to expand its efforts in direct-to-consumer (DTC) platforms, data engineering, and product development, HarperCollins is promoting Kate Johnson and Alvar Jover.
Johnson will become senior v-p, DTC and consumer engagement, and will continue to lead HarperCollins Christian and Focus platforms, such as Bible Gateway, Study Gateway, and the Foyer, in addition to the U.S. and Harlequin Trade platforms, including Book Club Girl and Epic Reads. She will also spearhead the unification of the company's TikTok Shop strategy as well as head the revamp of HarperCollins's e-mail and performance marketing strategy. Johnson joined the company in 2020 and has been instrumental in the growth of HarperCollins Christian Publishing's DTC business, nearly tripling revenue.
Jover is taking on an expanded role as global director of growth and analytics, adding the U.S. trade business to his responsibilities. He will bring the strategic analysis, data engineering, and product development tools and processes his team has implemented at HarperCollins UK to the U.S.
With the changes, Jim Hanas, v-p, central marketing and strategy, will be leaving the company. He joined HarperCollins in 2013 as director of audience development and has played a major role in expanding the company's central marketing function.
The company said the changes "will allow for a more unified and collaborative work structure across various HarperCollins divisions and underscore our commitment to reaching readers where they are, strengthening our consumer connections, and accelerating growth across all of our publishing brands."