This past week, Shelf Awareness sent the Kids & YA Pre-Order E-Blast to nearly 250,000 of the country's best book readers. The e-blast went to 245,502 customers of 62 participating independent bookstores.
The mailing features four upcoming titles selected by Shelf Awareness editors and three advertised titles, one of which is a sponsored feature. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images, and promotional copy of their own.
The pre-order e-blasts are sent the second Wednesday of each month; the next will go out on Wednesday, October 8. This is a free service for indies. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
Ad spots are also available in the Kids & YA Pre-Order E-Blast. For more information contact sales@shelf-awareness.com for details.
For a sample of the August Kids & YA Pre-Order E-Blast, see this one from Neighborhood Reads, Washington, Mo.
The titles highlighted in the pre-order e-blast were:
We Fell Apart: A We Were Liars Novel by E. Lockhart (Delacorte Press)
Partypooper by Jeff Kinney (Amulet Books)
Coach by Jason Reynolds (Atheneum/Caitlyn Dlouhy Books)
Goodnight, Crayons by Drew Daywalt, illus. by Oliver Jeffers (Philomel Books)