This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 970,000 of the country's best book readers. The e-blast went to 970,160 customers of 273 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, October 29. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the September pre-order e-blast, see this one from the Bookies, Denver, Colo.
The titles highlighted in the pre-order e-blast were:
Queen Esther by John Irving (Simon & Schuster)
Palaver by Bryan Washington (FSG)
Son of the Morning by Akwaeke Emezi (Avon)
Cursed Daughters by Oyinkan Braithwaite (Doubleday)
Lucky Seed by Justinian Huang (Mira)
Terry Dactyl by Mattilda Bernstein Sycamore (Coffee House)
Book of Lives: A Memoir of Sorts by Margaret Atwood (Doubleday)
Brigands & Breadknives by Travis Baldree (Tor Books)
Simply More: A Book for Anyone Who Has Been Told They're Too Much by Cynthia Erivo (Flatiron)
Facing Feelings: Inside the World of Raina Telgemeier by Raina Telgemeier (Graphix)
The House Saphir by Marissa Meyer (Feiwel & Friends)