This past week, Shelf Awareness sent our Kids & YA Pre-Order E-Blast to more than 268,000 of the country's best book readers. The e-blast went to 268,312 customers of 64 participating independent bookstores.
The mailing features four upcoming titles selected by Shelf Awareness editors and three advertised titles, one of which is a sponsored feature. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images, and promotional copy of their own.
The pre-order e-blasts are sent the second Wednesday of each month; the next will go out on Wednesday, December 10. This is a free service for indies. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
Ad spots are also available in the Kids & YA Pre-Order E-Blast. For more information contact sales@shelf-awareness.com for details.
For a sample of the November Kids & YA Pre-Order E-Blast, see this one from Laurel & Leaf Bookshop, Somerset, Pa.
The titles highlighted in the pre-order e-blast were:
The Swan's Daughter: A Possibly Doomed Love Story by Roshani Chokshi (Wednesday)
Ghost Boys: The Graphic Novel by Jewell Parker Rhodes, illus. by Setor Fiadzigbey (Little, Brown Books for Young Readers)
Pizza and Taco: Go Viral! by Stephen Shaskan (Random House Graphic)
Bored by Felicita Sala (Neal Porter Books)
