"Small Business Saturday [meets] Game Day. Whether you sneak out at half time or shop online, make sure you're supporting local businesses today! Shop local. Read local. Go Bucks!" Prologue Bookshop in Columbus, Ohio, amped up the rivalry spirit before last weekend's NCAA football game between Ohio State and Michigan with a provocative sidewalk chalkboard message: "Michigan fans don't read. Be better than a Michigan fan. Shop local. Buy books." Ohio State won 27-9. Never underestimate the power of books... and chalkboards.
