This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 927,000 of the country's best book readers. The e-blast went to 927,873 customers of 274 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, December 31. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the November pre-order e-blast, see this one from Kingfisher Bookstore, Coupeville, Wash.
The titles highlighted in the pre-order e-blast were:
Vigil by George Saunders (Random House)
Meet the Newmans by Jennifer Niven (Flatiron)
One Aladdin, Two Lamps by Jeannette Winterson (Grove)
Storm by Rachel Hawkins (St. Martin's)
Ain't Nobody's Fool: The Life and Times of Dolly Parton by Martha Ackmann (St. Martin's)
Is This a Cry for Help by Emily Austin (Atria)
No One Would Do What the Lamberts Have Done by Sophie Hannah (Sourcebooks)
Half His Age by Jennette McCurdy (Ballantine)
Fundamentals of Being a Good Girl by Julie Murphy Sierra Simone (Avon)
Bob's Burgers: B Is for Burgers: An ABC Book by Golden Books (Golden Books)
Beth Is Dead by Katie Bernet (Sarah Barley/S&S BFYR)
