After debuting as an online and pop-up store, Wallflower Book Co. opened a bricks-and-mortar store last month in Walnut Cove, N.C., the Stokes News reported.
Wallflower Book Co., at 416 N. Main St., sells new and used books along with stationery, keychains, handcrafted bookmarks, and other gifts. Co-owners and sisters Brittany and Kristen Massey held a grand opening for the bookstore on Saturday, November 9.
The earliest iteration of Wallflower Book Co., Brittany Massey explained, was an online shop primarily selling bookmarks made by Massey. Next, Massey added blind dates with a book, and began appearing at vendor fairs and craft markets.
"The blind dates became a hit at the markets and I realized how much I truly enjoyed creating and selling bookish items, and meeting other people who also love books," Massey told Stokes News.
She'd been thinking of opening a bookstore for a while, but always assumed it was something she'd do later in life. Kristen Massey, meanwhile, had always wanted to own her own business. About seven months ago, their father encouraged them to open a bookstore together.
"With the help of my sister who is the other owner, my parents, and family, we have made this dream a reality," Kristen Massey said. "It would have never been able to come to fruition without the support and help and guidance of my family."