This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 921,000 of the country's best book readers. The e-blast went to 921,923 customers of 276 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, January 28. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the December pre-order e-blast, see this one from Next Chapter Café and Book Shop, Hagerstown, Md.
The titles highlighted in the pre-order e-blast were:
Brawler by Lauren Groff (Riverhead)
Operation Bounce House by Matt Dinniman (Ace)
A World Appears by Michael Pollan (Penguin Press)
The Astral Library by Kate Quinn (Morrow)
Wolf Hour by Jo Nesbø (Knopf)
This Book Made Me Think of You by Libby Page (Berkley)
Leaving Home: A Memoir in Full Colour by Mark Haddon (Doubleday)
Keeper of Lost Children by Sadeqa Johnson (37Ink/S&S)
Throne of Nightmares by Kerri Maniscalco (Little, Brown)
Oxford Blood by Rachael Davis-Featherstone (Wednesday Books)
Sibylline by Melissa de la Cruz (Putnam BFYR)
