Mark your calendars: Shelf Awareness is once again celebrating the smartest, sharpest book marketing with our Best Ads of 2025 presentation on Wednesday, February 4, at 12 p.m. Eastern, or Thursday, February 5, at 3 p.m. Eastern.
And new this year, we're introducing the Marketing Campaign of the Year Award, which will celebrate the amazing work created by marketers, publicists, and advertisers. (More on this below.)
In the energetic virtual session on Best Ads, the Shelf team will walk through key ad offerings, spotlight the highest-performing and most inventive campaigns from the past year, and unpack the creative and strategic choices that drove results. You'll come away with concrete ideas you can plug into your own 2026 plans, plus fresh inspiration from standout work across the industry.
Registration for the Best Ads Presentation is open to all Shelf Pro readers, as well as anyone looking to sharpen their ad game. Register for the Best Ads of 2025 presentation here, and get ready to gather actionable ideas, celebrate your friends, and leave energized for your next campaign.
For the Marketing Campaign of the Year Award, we are considering campaigns that took place at any time supporting a book or promotion that published or occurred in 2025.
The winning campaign will be selected by our committee and announced at the Best Ads of the Year presentation in February. It will also be announced to the industry in Shelf Awareness Pro and on our social media channels.
This is a chance to take home the hardware, celebrate all of your hard work, and rejoice in a campaign that went very well this year. (If you'd like to submit more than one campaign, that's fine. Complete a new form for each entry.)
Submitted campaigns do not have to include ads in Shelf Awareness, nor are they required to include an indie bookstore component. Still, campaigns that include Shelf Awareness or include an indie bookstore component will have an advantage.
Register for the Marketing Campaign of the Year Award here.